Establishing a global​ advisory firm as a ​thought leader in​ government

We partnered with Consulum to embed editorial strategy into its growth journey — helping the firm articulate its thinking, publish with purpose and build a trusted voice in global government advisory. 

Consulum is a strategic advisory firm that works with governments and public-sector leaders worldwide. As the firm expanded, it saw the need to share its thinking more consistently — both to reach new markets and to attract top talent. We became Consulum’s editorial partner, helping to define its voice, shape ideas and build a long-term thought leadership programme. 

"When thought leadership is integrated into strategy, it drives insight and impact." 

— Ryan Coetzee, Ex-CEO of Consulum 
  

‍

Consulum’s early success was driven by delivery excellence and reputation. But to grow in new regions, it needed a clearer public-facing narrative — one that reflected its unique expertise and supported talent development across the firm. Consultants produced rich insight through work, but needed dedicated support to shape it into publishable, audience-ready content.

We worked closely with Consulum to embed a consistent editorial process across the business. This included content workshops, voice development and an internal guide for thought leadership. We supported the firm in publishing more than a dozen articles on topics including diplomacy, economic strategy, and innovation in government communications. Alongside editorial, we contributed research, analysis and data visualisation, and helped structure Consulum’s proprietary frameworks into clear, accessible formats.