Establishing a global advisory firm as a thought leader in government

We partnered with Consulum to embed editorial strategy into its growth journey — helping the firm articulate its thinking, publish with purpose and build a trusted voice in global government advisory. 

Consulum is a strategic advisory firm that works with governments and public-sector leaders worldwide. As the firm expanded, it saw the need to share its thinking more consistently — both to reach new markets and to attract top talent. We became Consulum’s editorial partner, helping to define its voice, shape ideas and build a long-term thought leadership programme. 

"When thought leadership is integrated into strategy, it drives insight and impact." 

— Ryan Coetzee, Ex-CEO of Consulum 
  

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COP28 presented a critical platform for Absa to signal its leadership on climate and finance in Africa. The bank aimed to host a series of meaningful conversations in the lead-up to, and during, the summit — but needed support in shaping the content, designing a consistent communications approach, and ensuring smooth delivery across formats and events.

We worked closely with Consulum to embed a consistent editorial process across the business. This included content workshops, voice development and an internal guide for thought leadership. We supported the firm in publishing more than a dozen articles on topics including diplomacy, economic strategy, and innovation in government communications. Alongside editorial, we contributed research, analysis and data visualisation, and helped structure Consulum’s proprietary frameworks into clear, accessible formats.