Research & analytics
We uncover insights that shape strategy, inform decisions and drive meaningful impact.
We support organisations across the full research journey – from scoping questions and designing data collection methods, to analysis, synthesis and communication. Our research and analytics work underpins some of our most impactful thought leadership: it gives credibility to your content, depth to your storytelling and weight to your strategic recommendations. Whether it’s a public survey, internal interviews or LinkedIn scraping, we help clients uncover patterns, validate assumptions and say something that matters.
Our
Research & analytics
experts
Nicola Weaver
Managing Knowledge Partner
Editorial
Pierre Liebenberg
Senior Knowledge Partner
Research & Analytics
What we offer
Research design and ideation
We work with you to clarify what you want to know – and how best to find it out. That includes defining audiences, designing methodologies and aligning the research approach with your communications goals.
Quantitative research
We design and execute large-scale surveys, polls, form-based data collection and social/digital scraping — delivering clean, structured datasets ready for analysis.
Qualitative research
We conduct structured and semi-structured interviews with stakeholders, subject-matter experts, employees or customers – bringing depth and nuance to your data story.
Mixed-methods research
We often combine quantitative and qualitative approaches – giving clients a 360-degree view that supports both statistical insight and narrative depth.
Data analysis
Our team processes raw data into clear findings. We extract patterns, highlight key comparisons and connect the dots – making it easy to see what matters and why.
Insight distillation
We don’t just analyse – we synthesise. We identify the most valuable insights and express them in ways that are clear, defensible and ready for editorial, design or strategic input.
Editorial integration
Our research team works hand-in-hand with editorial and design – ensuring that insights translate into compelling, audience-ready outputs.
Visualisation-ready outputs
We prepare findings in formats that are easy to visualise – from key stats and quotables to structured data tables and storytelling-ready graphs.
How we work
Our editorial, research and design teams work in sync, so your report feels cohesive from cover to cover. We focus on making your report a strategic asset — one that can be repurposed into articles, presentations, social content and more.
Research & Analytics
Mapping Europe’s tech talent for a leading venture capital firm
We designed and delivered a research-led platform combining survey data, expert interviews and LinkedIn analysis to illuminate trends in Europe’s post-pandemic tech workforce.
