Amplifying Africa’s business story for a global audience with a bestseller 

We supported the creation and global launch of a bestselling Harvard Business Review (HBR) book that reshaped narratives around Africa’s business landscape — from manuscript to amplification. 

A team of senior consultants set out to tell a new story about Africa’s economic transformation. We partnered with them to shape the concept, write and structure the book, and publish it through Harvard Business Review (HBR). Following publication, we designed and delivered a six-month global campaign that brought the book to audiences across sectors and regions. 

Africa’s private sector has long been underrepresented in global business discourse. The authors aimed to change that — offering data-driven insights and a new lens on the continent’s growth story. To reach their intended audience, they needed a strong editorial foundation, support navigating the publishing process and a campaign that would drive meaningful engagement at scale. 

We worked closely with the authors to develop the full manuscript, supporting with narrative structure, writing, research, and interviews. After publication, we led an integrated amplification effort that included: 

• Over 10 high-profile convenings with business and policy leaders.
• Op-eds, interviews and press partnerships across global media.
• A suite of digital assets for social and stakeholder engagement.
• More than 20 content pieces co-created with partners including Amazon, Google and Microsoft, on topics from AI and talent to sustainability.

We managed each stage of the journey — from idea development to global impact.