We helped NatWest, a leading UK bank, transform complex research into a standout report and animation campaign — driving clarity, creativity, and impact across platforms.
NatWest Group sought to bring to life the unpublished findings of the Energy Efficiency Taskforce. Through bold design, editorial clarity and strategic animation, we helped them shape a report and campaign that positioned the bank at the forefront of sustainable finance. Our work spanned stakeholder interviews, 3D illustration, data storytelling, and multi-format amplification.
The Energy Efficiency Taskforce had conducted extensive research but lacked a clear, engaging format to share its findings. NatWest saw an opportunity to lead in this space — by reimagining the content as a thought leadership asset that would both inform and inspire. The team also needed a series of animations to communicate key insights to stakeholders and the public.
We partnered closely with NatWest’s built environment team to shape the narrative. We conducted expert interviews, clarified key messages and developed a clear editorial arc. Isometric 3D illustrations gave visual depth and cohesion, while infographics and data visualisations helped distil complex ideas.
We then adapted the report into two short animations. The first distilled the report’s findings into a visually rich, accessible script for wider audiences. The second used animated data points to speak directly to stakeholders — demonstrating impact with clarity and precision. All assets were formatted for multi-channel use, including social media.
The result was a polished, compelling campaign. The report reinforced NatWest Group’s credibility on sustainability and built environment leadership. The first animation became one of NatWest’s top-performing social posts of the year — amplifying reach and engagement. Together, these pieces elevated the visibility of under-shared insights and sparked meaningful conversations around energy efficiency.